Rebels was created in collaboration with our friends at JOYCO, who were looking for a display typeface with a strong voice—something bold enough to carry their message across digital and web layouts. We developed a condensed, heavy character set with internal ink traps that add movement and tension to each curve, supported by a collection of special glyphs that expand its expressive range. The result is a typeface built for impact: confident, energetic and crafted to give JOYCO’s headlines a distinctive presence across every touchpoint.