G2i connects companies with elite software engineers through a video-based hiring platform and stands for speed, quality and global reach. Although the brand had recently updated its website, the existing logo no longer offered the flexibility needed across digital, print, and event spaces. We crafted a custom word-mark that preserved the heart-shaped motif from the original logo but reinterpreted it into a robust, scalable typography system built to perform across every touchpoint—from web interfaces to large-format signage. The result is a distinct and adaptable mark that aligns seamlessly with G2i’s evolving identity, ready to support the brand’s present and future activations worldwide.